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Essential Features of Real Estate Website Design

shutterstock_260665868Developing a real estate website that both accentuates listings, and brings in clients, should be the main goal for real estate agents maintaining a web presence. The way your website looks, especially compared to other agents’ websites, can play a big part in deciding whether or not to hire you as a buying or selling agent. Keeping these real estate website design features in mind the next time you have your site re-designed can help you stand out from the rest of your local crowd.

Prominently Feature Attractive Listings

The first thing a visitor to your website should see is one of the nicest listings you have available. While they may not necessarily be interested in a home that may be out of their price range, it sets a good tone for what they can expect from the rest of your site. This can be done with either a slideshow with your best listings near the front, or through just a few pictures of your nicest looking homes for sale. Using a slideshow has the advantage of cycling through as many listings as you want, potentially getting one that catches the visitors eye. However, static pictures may work better for some sites due to the next essential feature:

Mobile Friendliness

Having a website that loads easily on smartphones and tablets is extremely important. Many people idly browse on their phone whenever they have the chance. If those people are looking to buy or sell a house, there is a good chance they are looking at local real estate agent websites. Having a responsive web theme can go a long way in improving your site’s mobile friendliness, as well as staying away from script-based items. The faster your website loads on someone’s phone or tablet, the more likely they will be to stay on your site, possibly going on to becoming a client.

Easy Contact Forms

You should give visitors to your site a chance to contact you as much as you can. This includes having at least a small contact area in every listing, on your landing pages, pretty much everywhere. An easy way to incorporate this into your real estate website design is to add a contact form in a sidebar template. The sidebar should be present on each page, giving you an easy way to take a visitor’s contact information without needing to consciously remember to do it each time you add a new listing.

Features like these help draw leads in and turn them into clients. A real estate website design plan involves more than just putting a page up with some information about yourself, it needs to be actively managed if you want to get the attention of potential clients.